You miss a call. Katie takes it.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
- Your existing number
- Instant forwarding
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
Built by Dru McPherson for Manchester trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Manchester & England

As featured in the press
The Press & Journal: “Moray man’s tech start-up offers virtual receptionists speaking in native Aberdonian” · 28 July 2026 · Whoza press centre
Manchester has 8,500+ trade businesses serving 550K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59/month.
22 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 18,000 trade enquiries per week across Greater Manchester.
With 3,400 missed calls every week, Manchester tradespeople are losing £1.05M+ in potential revenue every week. At a 35% conversion rate, that's over £369k in lost jobs every week. Katie ensures you capture every opportunity.
Manchester's housing stock reflects its industrial heritage and rapid regeneration. The iconic red-brick terraced streets of Ancoats, Chorlton and Levenshulme date from the Victorian and Edwardian textile boom, featuring narrow back alleys, coal-cellars-converted-to-kitchens, and original cast-iron pipework that requires specialist knowledge. These terraces present unique challenges: shared chimney stacks, party wall issues, and damp problems from old brickwork that's no longer breathable after decades of cement render. The city's massive regeneration has created a very different stock in Salford Quays, Castlefield and the Northern Quarter — converted warehouses with exposed steel beams, high ceilings, and industrial-era utilities that need creative solutions. New-build apartments around MediaCityUK and the city centre feature modern construction but often suffer from the 'rushed build' syndrome: inadequate soundproofing, cheap fittings, and insufficient ventilation. The student corridor from Fallowfield to Withington contains thousands of HMOs with high turnover and constant maintenance needs. Meanwhile, suburban south Manchester — Didsbury, Chorlton, Sale — has larger 1930s semis and post-war detached homes with mature gardens that demand landscaping and extension work.
Manchester's reputation for rain is statistically deserved — the city receives 220+ rainy days annually, more than any other major UK conurbation. This creates sustained demand for roofers, gutter specialists and damp-proofing trades that peak dramatically after storm events. Storms Ciara and Dennis in 2020 caused an estimated £37M in damage across Greater Manchester, with roofers working 14-hour days for three weeks. The city's position between the Pennines and the Cheshire Plain creates sudden, intense rainfall events that overwhelm Victorian drainage. Winter brings freeze-thaw cycles that crack external render and damage brick pointing, particularly on exposed gable ends in elevated suburbs like Oldham and Rochdale. Summer heatwaves, though shorter than London's, cause expansion damage to flat roofs and UPVC installations. The Manchester Ship Canal and River Mersey create flood risk zones in Salford, Irlam and Partington where trades need flood-resilience expertise. Local roofers report that Manchester's combination of driving rain, industrial pollution residue, and ageing slate stock makes roof maintenance a constant revenue stream.
Manchester City Council operates a streamlined planning portal that most tradespeople find efficient, but complexities arise in the city's many Conservation Areas. Castlefield, Ancoats and parts of Chorlton have strict controls on external alterations. The Northern Quarter's heritage status requires careful navigation for shopfront and signage work. Trafford Council has specific requirements for work near the Manchester Ship Canal. Salford's MediaCityUK and Port Salford developments operate under distinct planning frameworks with mandatory sustainability standards. Manchester's Clean Air Zone, while not directly affecting most residential trades, impacts van-based businesses operating in the city centre. Party Wall Act requirements are common in terrace-dense areas, particularly in Chorlton and Levenshulme where side-return extensions are popular. The city's ambition to be carbon-neutral by 2038 means increasing requirements for energy-efficient upgrades on renovations, with some boroughs mandating solar readiness on new extensions.
Greater Manchester's trade market is characterised by rapid growth and fierce competition. The city's population has grown 20% since 2001, driving continuous new construction and renovation. Average job values of £310 sit comfortably above the UK median, with premium postcodes in Didsbury, Hale and Bowdon commanding London-comparable rates. The student market creates a unique economy — landlords need reliable, fast-response trades for HMO maintenance, and student tenants are notoriously impatient when heating or hot water fails. The city centre's buy-to-let apartment boom has created demand for trades who can work in high-rise settings with building management systems. Manchester's thriving tech sector has brought affluent young professionals who expect premium service and are willing to pay for it. The market has a pronounced north-south divide: south Manchester trades command 25-30% higher rates than those in north Manchester and Oldham. Recent HS2 and Northern Powerhouse investment has boosted construction trades, but the residential repair and maintenance market remains the backbone. Missed calls in Manchester cost more during storm season when demand spikes and customers simply move to the next name on Google.
Manchester faces significant trade shortages, particularly in skilled roofing and heritage restoration. The city's Victorian housing stock requires tradespeople who understand lime mortar, heritage slate, and traditional leadwork — skills that are disappearing as older workers retire. Qualified gas engineers who can work on both modern condensing boilers and older systems are in short supply. The surge in new-build apartment construction has created demand for multi-skilled trades who can handle snagging across multiple trades. Electricians with smart home and EV charger experience are particularly scarce. The construction industry estimates Manchester needs 8,000 additional skilled workers by 2028 to meet demand. This shortage means tradespeople who answer their phones promptly can be selective about work and charge premium rates.
Stuart Gallagher
Roofer, Didsbury
Stuart's roofing business covers South Manchester from Didsbury to Altrincham. Manchester's weather is his best friend and worst enemy — rain creates work, but it also means he's constantly up ladders with his phone in his pocket, missing calls from homeowners with leaks. Before whoza.ai, he estimated losing 60% of incoming enquiries during wet weather because he simply couldn't hear or reach his phone. Storm season was particularly brutal: his voicemail would fill with 20+ messages in a single day, and he'd spend evenings calling back to find most customers had already booked elsewhere. His breaking point was Storm Babet in October 2023 — he had 34 missed calls in one day and booked zero new jobs from them.
Katie captured every call Stuart missed during the 2023-2024 winter storm season. In January alone, she booked 14 roof inspections worth £180-£350 each. One standout was a £7,200 full re-roof in Chorlton that came in at 10:30am while Stuart was mid-way through a ridge tile repair in Sale. The homeowner had already called three other roofers; Katie was the only one who answered.
Aisha Patel
Gas Engineer, Salford Quays
Aisha runs a heating and gas engineering firm covering central Manchester and Salford. Her work is heavily seasonal — winter boiler breakdowns dominate, but summer is quieter and she relies on service contracts and landlord certificates to maintain income. The problem was her phone rang constantly during breakdown season, often while she was in boiler cupboards, under floorboards, or on noisy building sites where she couldn't hear it. Landlords — her most valuable customer segment — would call about multiple properties and expect a callback within the hour. Missing even one landlord call could mean losing a portfolio of 10+ properties.
Within one month, Katie had captured 27 enquiries for Aisha. Eight were from landlords and letting agents — the most valuable segment. One Salford letting agent, impressed that Katie answered at 7:45pm on a Friday, referred three other agents from her network. Aisha's landlord portfolio grew from 14 properties to 41 in three months, generating £2,100 per month in recurring gas safety certificate and maintenance work.
"Storm Dennis hit and my phone wouldn't stop ringing while I was up a ladder in Didsbury. Katie booked four roof inspections in two hours. I used to dread rainy Mondays."
Sean K.
Roofer, South Manchester
Rapid property development creates surge demand for trades
Weather emergencies (storms, flooding) cause call spikes
Student housing market needs fast-turnaround maintenance
Old industrial buildings require specialist trade knowledge
Manchester trade market value
£420M
of small businesses fail to answer calls
of voicemail callers don't leave a message
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers don't leave a message. The business that answers first usually gets the job. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
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No spam. Unsubscribe anytime. We hate cold emails too.
That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
Typical for many trades. Projections based on industry averages.
Whoza sits on your existing phone line and your business WhatsApp. Nothing new to learn.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
In your business name, with the accent you chose and your own rules for emergencies and pricing.

Name, job, postcode and an estimate, with Accept and Decline. Spam never reaches you.
The job lands in your pipeline, the customer hears you are coming, and the confirmation goes out in seconds.
Whoza
Business account
New job: Boiler repair
10:24
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
Your boiler repair is complete — we'd love your feedback!
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
Track every call, job, and pound recovered. Know your ROI at a glance.
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Claire automatically follows up with customers to collect 5-star reviews.
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
No hidden fees. No long-term contracts. Cancel anytime.
Capture + deliver jobs
10 jobs included
Qualify + book more jobs
20 jobs included
Scale with analytics
40 jobs included
Whatever your trade, Katie's got you covered in Manchester.
Everything you need to know about whoza.ai
Yes — Katie answers calls for tradespeople across Manchester and surrounding areas, including Didsbury, Chorlton, Salford Quays, Ancoats, Withington, Fallowfield and beyond. Whether you're working in the city centre or the outer suburbs, every missed call gets captured and delivered to your WhatsApp instantly.
22 minutes average emergency callback. Katie ensures you never miss the initial enquiry — she answers instantly, 24/7, and sends you the full job details via WhatsApp so you can call back prepared with all the context.
Yes — 3,400 calls go unanswered every week in Manchester. Around 18,000 trade enquiries per week across Greater Manchester Many tradespeople miss calls while on site, driving between jobs, or during evenings and weekends. At an average job value of £310, that's significant lost revenue every month. Katie captures every call so you don't lose a single job.
Absolutely. We work with tradespeople who hold certifications from NICEIC registered electricians, Gas Safe engineers, FMB accredited builders bodies. Katie is trained to handle enquiries professionally and can reference your accreditations when speaking with customers, building trust from the first call.
Yes — Katie answers 24/7, including nights, weekends, and bank holidays. She identifies emergency keywords and marks urgent enquiries with priority flags in your WhatsApp. Whether it's a burst pipe at 2am or a boiler breakdown on Christmas Day, Katie captures the details and alerts you immediately.
Most tradespeople in Manchester are live within 30 minutes. You forward your existing business number to whoza.ai, set your greeting and trade details, and Katie starts answering immediately. No hardware, no IT team, no technical knowledge required.
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls. Prefer to go straight in? Create your account.