You miss a call. Katie takes it.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
- Your existing number
- Instant forwarding
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
Built by Dru McPherson for Glasgow trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Glasgow & Scotland

As featured in the press
The Press & Journal: “Moray man’s tech start-up offers virtual receptionists speaking in native Aberdonian” · 28 July 2026 · Whoza press centre
Glasgow has 5,500+ trade businesses serving 300K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59/month.
20 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 11,000 trade enquiries per week across Greater Glasgow.
With 2,600 missed calls every week, Glasgow tradespeople are losing £754k+ in potential revenue every week. At a 35% conversion rate, that's over £264k in lost jobs every week. Katie ensures you capture every opportunity.
Glasgow's housing stock is uniquely shaped by its tenement tradition — sandstone buildings of three to five storeys that dominate the cityscape from the West End to the East End. These tenements, built between 1840 and 1914, contain shared services that create distinct trade challenges: communal stair lighting, shared roof spaces, interconnected drainage systems, and party walls that transmit both sound and water. A burst pipe in a top-floor flat in Partick can flood three properties below. The sandstone itself requires specialist knowledge — Glasgow blonde sandstone weathers differently from red sandstone, and inappropriate cement pointing traps moisture causing accelerated decay. Beyond the tenements, the city has significant inter-war housing in areas like Knightswood, Cardonald and Mosspark — cottage flats and semi-detached homes with original sash windows and coal fireplaces. The post-war estates of Castlemilk, Easterhouse and Drumchapel contain system-built housing with specific maintenance needs. Glasgow's recent regeneration has added modern apartments along the Clyde waterfront and in the Merchant City, but the tenement stock remains the defining characteristic. Tradespeople working in Glasgow need to understand close-entry systems, communal closes, and the unique challenges of working in occupied flats where access is restricted and noise must be minimised.
Glasgow's west coast maritime climate brings milder winters than Edinburgh but significantly higher rainfall — the city receives over 1,200mm annually, among the wettest in the UK. This sustained moisture creates pervasive damp issues in Glasgow's sandstone tenements, where rainwater penetration through ageing pointing and failed flashings is the single biggest maintenance issue. Winter brings the 'Glasgow freeze' — temperatures rarely drop as low as the Highlands, but the combination of damp air and near-freezing conditions creates ideal conditions for condensation, mould growth, and frozen pipes in unheated closes. The city's position in the Clyde valley means fog is common, particularly in the East End and southside, making emergency callouts challenging during winter mornings. Summer is short and cool, with limited demand for air conditioning but occasional heatwaves that stress older electrical systems. Glasgow trades report that the 'drip season' — October through March — is their busiest and most stressful period, with constant emergency calls about penetrating damp, roof leaks, and heating failures. The tenement structure compounds weather damage: a single failed gutter can affect four flats, and shared roofs mean one storm can generate multiple simultaneous emergencies in the same close.
Glasgow City Council operates a unified planning service, but the city's extensive listed building and conservation area designations create significant complexity for trades. The city centre, West End, and parts of the Southside have numerous Conservation Area designations that control external alterations, window replacements, and roof work. Glasgow has over 1,800 listed buildings, many of them tenements with specific requirements for like-for-like repairs. The city's traditional building skills programme promotes appropriate repair techniques using lime mortar, traditional leadwork, and Scots slate. Party Wall considerations are universal in tenement areas — work affecting shared structures requires agreement with neighbours. Building standards in Scotland differ from England, with separate regulations for energy efficiency, fire safety, and electrical work. SELECT (the Scottish electrical trade association) has specific requirements that go beyond English NICEIC standards. Gas Safe registration is essential, but Glasgow also has specific requirements for work on communal heating systems common in tenement buildings. The city's climate resilience programme is driving new standards for flood protection and drainage in flood-prone areas like Partick and Govan.
Glasgow's trade market serves Scotland's largest city with a distinctive housing stock that creates unique demand patterns. Average job values of £290 sit around the UK median, but the tenement structure means jobs often involve multiple properties — a single roof repair might generate work for four flats, and a close re-wiring affects every resident. The city's large student population — over 50,000 across Glasgow and Strathclyde universities — drives demand in areas like Hillhead, Partick and Dennistoun where HMO conversions are common. The West End and Southside have affluent professionals who demand premium service and are willing to pay for quality. Glasgow's tenement tradition means there is significant 'close-based' work — communal repairs funded by multiple owners, which requires tradespeople who can navigate shared decision-making. The city's construction sector is active with ongoing regeneration, but the domestic repair market is dominated by the ageing tenement stock's maintenance needs. With 2,600 missed calls weekly, Glasgow trades lose an estimated £29M annually. The trades who understand Glasgow's unique housing stock and can communicate clearly with multiple stakeholders have a major advantage.
Glasgow faces critical shortages in traditional building skills — lime mortar pointing, Scots slate roofing, and cast iron gutter repairs are increasingly rare as the workforce ages. Plumbers who understand Glasgow's unique tenement plumbing systems, including shared soil stacks and close-entry stopcocks, are in short supply. Electricians qualified to work on Scottish building standards and tenement communal systems are scarce. The city's ambitious retrofit programme to improve tenement energy efficiency is creating demand for insulation and ventilation specialists who understand historic buildings. Glasgow's construction skills gap is estimated at 5,000 workers. The shortage is particularly acute for trades who combine technical skill with customer communication — the ability to explain complex shared repairs to multiple flat owners is a rare and valuable combination.
Ewan McTaggart
Plumber, Partick
Ewan covers Glasgow's West End and Southside, specialising in emergency plumbing for tenement properties. His work is unpredictable and physically demanding — he might spend three hours tracing a leak through three floors of a Partick tenement, unable to answer his phone while crawling through cupboards and lifting floorboards. The tenement structure compounds the problem: when a close has a burst pipe or blocked drain, multiple residents call simultaneously, but Ewan can only answer one. He was losing an estimated 50% of emergency calls, particularly the early morning ones — 6-8am when residents discover overnight leaks and need immediate help before leaving for work.
Katie transformed Ewan's emergency response. In his first month, she captured 22 emergency calls he would have missed. Seventeen were genuine emergencies — burst pipes, blocked drains, boiler failures. One particularly valuable capture was a 6:30am call from a Hyndland tenement where a top-flat radiator valve had failed, flooding the close. Katie gathered the exact flat number, nature of the leak, and contact details. Ewan called back at 7am, was on site by 7:45am, and had it fixed by 9am. The facteur (close manager) was so impressed he now calls Ewan first for all close maintenance.
Gillian Brodie
Builder, Shawlands
Gillian runs a small building firm doing kitchen renovations, bathroom refits, and tenement close repairs across Glasgow's Southside. Her projects typically last 2-4 weeks, during which her phone is in her van or pocket, often silenced to avoid disturbing customers. She was missing an estimated 40% of new enquiries, particularly from the 'recommendation chain' — Glasgow's close-knit communities where word-of-mouth drives trade selection. A missed call from a Shawlands resident often meant losing not just that job but potential referrals from their neighbours in the same close. Her biggest frustration was missing calls from close factors and property managers who handle multiple tenements and need reliable trades for ongoing maintenance.
Katie captured 18 enquiries in Gillian's first month. Eight were from close factors and property managers — her most valuable segment. One Shawlands factor, impressed that Katie answered at 5:30pm on a Friday, referred three other close properties needing bathroom renovations. Within three months, Gillian had secured ongoing maintenance contracts for seven tenement closes in the Southside, generating £1,800 per month in reliable recurring work. A single captured call had transformed her business model.
"Tenement close in Partick — burst pipe at 6am and I'm already under a sink in Shawlands. Katie handled it, got the tenant's details, and I called back within 15 minutes. Saved a £380 callout."
Angus M.
Plumber, Glasgow West End
Tenement buildings have shared systems — emergencies affect multiple flats
Harsh winters cause boiler and heating emergencies to spike
Older housing stock needs frequent electrical and plumbing updates
High tenant areas like West End need rapid response maintenance
Glasgow trade market value
£220M
of small businesses fail to answer calls
of voicemail callers don't leave a message
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers don't leave a message. The business that answers first usually gets the job. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
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That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
Typical for many trades. Projections based on industry averages.
Whoza sits on your existing phone line and your business WhatsApp. Nothing new to learn.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
In your business name, with the accent you chose and your own rules for emergencies and pricing.

Name, job, postcode and an estimate, with Accept and Decline. Spam never reaches you.
The job lands in your pipeline, the customer hears you are coming, and the confirmation goes out in seconds.
Whoza
Business account
New job: Boiler repair
10:24
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
Your boiler repair is complete — we'd love your feedback!
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
Track every call, job, and pound recovered. Know your ROI at a glance.
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Claire automatically follows up with customers to collect 5-star reviews.
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
No hidden fees. No long-term contracts. Cancel anytime.
Capture + deliver jobs
10 jobs included
Qualify + book more jobs
20 jobs included
Scale with analytics
40 jobs included
Whatever your trade, Katie's got you covered in Glasgow.
Everything you need to know about whoza.ai
Yes — Katie answers calls for tradespeople across Glasgow and surrounding areas, including West End, Southside, East End, Partick, Hillhead, Dennistoun and beyond. Whether you're working in the city centre or the outer suburbs, every missed call gets captured and delivered to your WhatsApp instantly.
20 minutes average emergency callback. Katie ensures you never miss the initial enquiry — she answers instantly, 24/7, and sends you the full job details via WhatsApp so you can call back prepared with all the context.
Yes — 2,600 calls go unanswered every week in Glasgow. Around 11,000 trade enquiries per week across Greater Glasgow Many tradespeople miss calls while on site, driving between jobs, or during evenings and weekends. At an average job value of £290, that's significant lost revenue every month. Katie captures every call so you don't lose a single job.
Absolutely. We work with tradespeople who hold certifications from NICEIC registered electricians, Gas Safe engineers, FMB accredited builders bodies. Katie is trained to handle enquiries professionally and can reference your accreditations when speaking with customers, building trust from the first call.
Yes — Katie answers 24/7, including nights, weekends, and bank holidays. She identifies emergency keywords and marks urgent enquiries with priority flags in your WhatsApp. Whether it's a burst pipe at 2am or a boiler breakdown on Christmas Day, Katie captures the details and alerts you immediately.
Most tradespeople in Glasgow are live within 30 minutes. You forward your existing business number to whoza.ai, set your greeting and trade details, and Katie starts answering immediately. No hardware, no IT team, no technical knowledge required.
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls. Prefer to go straight in? Create your account.