You miss a call. Katie takes it.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
- Your existing number
- Instant forwarding
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
Built by Dru McPherson for Birmingham trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Birmingham & England

As featured in the press
The Press & Journal: “Moray man’s tech start-up offers virtual receptionists speaking in native Aberdonian” · 28 July 2026 · Whoza press centre
Birmingham has 11,000+ trade businesses serving 680K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59/month.
25 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 16,000 trade enquiries per week across the West Midlands.
With 4,100 missed calls every week, Birmingham tradespeople are losing £1.21M+ in potential revenue every week. At a 35% conversion rate, that's over £423k in lost jobs every week. Katie ensures you capture every opportunity.
Birmingham's housing landscape is defined by its post-war expansion and ongoing regeneration. The iconic 1930s semi-detached suburbs — Hall Green, Yardley, Kingstanding — stretch for miles in every direction, featuring original cavity walls, Art Deco details, and ageing central heating systems that create constant demand for boiler replacements and insulation upgrades. These properties typically have large gardens that drive landscaping and extension enquiries. Inner-city areas like Digbeth, Jewellery Quarter and Aston contain Victorian terraces and back-to-backs with original features, narrow access lanes, and decades of incremental DIY modifications that require patient, skilled trades. The city centre's recent apartment boom around Broad Street and the Mailbox has added thousands of new-build flats with modern services but frequent snagging issues. Unique to Birmingham is the prefabricated housing stock from the 1960s BISF and Reema constructions — steel-framed properties with specific maintenance needs that many modern tradespeople struggle to diagnose. The ongoing Big City Plan regeneration is creating entirely new neighbourhoods like Eastside and Curzon Street where trades need to navigate both modern building systems and connection to Victorian infrastructure.
Birmingham's inland position gives it a continental climate character with more extreme temperature variations than coastal cities. Summer heatwaves regularly exceed 30°C, causing expansion damage to flat roofs, UPVC installations, and poorly ventilated loft conversions. The city's position in the rain shadow of the Welsh mountains means it's drier than Manchester, but sudden convective storms in summer can dump significant rainfall in short periods, overwhelming older drainage systems. Winter brings hard frosts that cause pipe bursts in uninsulated lofts and external cavities — a particular problem in the city's vast stock of 1930s semis with original insulation. The urban heat island effect is pronounced, with the city centre often 3-4°C warmer than Sutton Coldfield or Solihull, creating different HVAC demand patterns across the conurbation. Birmingham trades report that the M6 corridor's notorious congestion means weather emergencies are compounded by travel delays — a customer with a burst pipe in rush hour might wait 90 minutes for a plumber who is only 8 miles away.
Birmingham City Council is the largest single planning authority in the UK, handling over 5,000 applications annually. The city has 27 Conservation Areas and over 3,000 listed buildings, primarily concentrated in the Jewellery Quarter, Edgbaston, and central Birmingham. The Big City Plan imposes specific design requirements on new developments, particularly around the Smithfield and Curzon Street areas. Birmingham's Clean Air Zone affects tradespeople operating diesel vans in the city centre, with daily charges for non-compliant vehicles. The West Midlands Metro expansion has created temporary street works restrictions across the city centre and Edgbaston. Party Wall Act considerations are frequent in the dense Victorian terrace areas of Handsworth, Aston and Sparkbrook. Gas Safe registration is essential, but Birmingham also has specific requirements for work in high-rise residential buildings following updated fire safety regulations. The city's ambition to be carbon-neutral by 2031 is driving new standards for energy efficiency in renovations, with some boroughs requiring heat loss calculations for extension work.
Birmingham's trade market is the second largest in the UK by volume, with over 11,000 registered businesses. Average job values of £295 sit just below the national mean, but the sheer volume of work creates significant aggregate revenue opportunity. The city's large suburban sprawl means tradespeople often cover wider areas than in denser cities — a typical Birmingham plumber might service a 12-mile radius from Solihull to West Bromwich. The student market around Selly Oak and Edgbaston creates constant maintenance demand, with landlords needing fast-response trades for HMO properties. Birmingham's diverse population means trades often serve multilingual households where clear communication is essential — Katie's consistent, professional handling is particularly valuable here. The city's industrial heritage has left a legacy of skilled trades, but many experienced workers are retiring without sufficient replacement. Recent developments like the Commonwealth Games Village and HS2 Curzon Street station are creating construction booms, but the domestic repair and maintenance market remains the bread and butter. With 4,100 missed calls weekly among Birmingham tradespeople, the cost of unanswered phones is estimated at £47M annually in lost revenue.
Birmingham has a critical shortage of skilled plasterers and dryliners, with many experienced workers having left the trade during the 2008 recession and not returned. Gas engineers who can work on both modern and older boiler systems are in short supply across the West Midlands. The city's massive construction pipeline — including HS2, the Commonwealth Games legacy, and ongoing regeneration — is absorbing skilled workers who might otherwise serve the domestic market. Qualified electricians with EV charger and smart home expertise are particularly scarce. The construction skills gap in the West Midlands is estimated at 12,000 workers. This shortage means domestic customers often wait 2-3 weeks for non-emergency work, making the tradespeople who can answer and respond quickly extremely valuable.
James Okoro
Builder, Moseley
James runs a small building firm specialising in kitchen extensions and loft conversions across south Birmingham, from Moseley to Solihull. His work is project-based — he might spend two weeks on a single extension, completely focused on the build, with his phone buried in a toolbox or silenced on a scaffold. The problem was his best enquiries came during working hours when potential customers, inspired by a friend's new kitchen, would call around for quotes. By the time James checked his phone at 6pm, they'd usually found someone else. He was particularly frustrated by 'tire-kicker' voicemails that wasted his evenings — people who wanted ballpark figures over the phone rather than proper site visits.
Katie transformed James's enquiry capture. In his first month, she handled 34 calls he would have missed. Twelve were genuine project enquiries, and he converted eight into site visits. The standout was a £42,000 full-house renovation in Edgbaston that came in at 2:30pm while James was removing a load-bearing wall in Kings Heath. Katie gathered full project details, budget range, and timeline — James called back at 6pm with everything he needed to prepare a detailed quote. He won the job against two other builders who never answered the call.
Lisa Thompson
Painter & Decorator, Sutton Coldfield
Lisa covers north Birmingham and Sutton Coldfield, doing interior and exterior painting for homeowners and landlords. Her work is physically demanding — up ladders, sanding, painting — and her phone is usually in her van or pocket, covered in paint. She was missing an estimated 50% of calls, particularly from landlords who tend to call about multiple properties and expect immediate quotes. Her biggest frustration was missing 'urgent' calls about rental voids — when a tenant moves out, landlords need the property redecorated within 48-72 hours before the next viewing, and they call every decorator on their list until someone answers.
Katie captured 19 landlord enquiries in Lisa's first month that she would have missed. One Sutton Coldfield letting agent called about five properties needing redecoration between tenancies — a £3,800 job. Lisa was up a ladder in Four Oaks when the call came in. Katie took full details of all five properties, sizes, colour preferences, and deadlines. Lisa called back that evening, visited all five the next day, and won the contract. That agent now uses her exclusively.
"I cover Edgbaston to Solihull and used to miss calls on the A38 every morning. Katie caught a £5,200 kitchen extension lead while I was stuck in Spaghetti Junction traffic."
Javid H.
Builder, Central Birmingham
Large suburban areas mean longer travel times between jobs
Diverse housing from 1930s semis to modern apartments
Biggest Light Rail expansion creates construction demand spikes
High tenant turnover in rental areas means constant maintenance calls
Birmingham trade market value
£380M
of small businesses fail to answer calls
of voicemail callers don't leave a message
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers don't leave a message. The business that answers first usually gets the job. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
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No spam. Unsubscribe anytime. We hate cold emails too.
That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
Typical for many trades. Projections based on industry averages.
Whoza sits on your existing phone line and your business WhatsApp. Nothing new to learn.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
In your business name, with the accent you chose and your own rules for emergencies and pricing.

Name, job, postcode and an estimate, with Accept and Decline. Spam never reaches you.
The job lands in your pipeline, the customer hears you are coming, and the confirmation goes out in seconds.
Whoza
Business account
New job: Boiler repair
10:24
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
Your boiler repair is complete — we'd love your feedback!
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
Track every call, job, and pound recovered. Know your ROI at a glance.
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Claire automatically follows up with customers to collect 5-star reviews.
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
No hidden fees. No long-term contracts. Cancel anytime.
Capture + deliver jobs
10 jobs included
Qualify + book more jobs
20 jobs included
Scale with analytics
40 jobs included
Whatever your trade, Katie's got you covered in Birmingham.
Everything you need to know about whoza.ai
Yes — Katie answers calls for tradespeople across Birmingham and surrounding areas, including Edgbaston, Moseley, Harborne, Sutton Coldfield, Solihull, Kings Heath and beyond. Whether you're working in the city centre or the outer suburbs, every missed call gets captured and delivered to your WhatsApp instantly.
25 minutes average emergency callback. Katie ensures you never miss the initial enquiry — she answers instantly, 24/7, and sends you the full job details via WhatsApp so you can call back prepared with all the context.
Yes — 4,100 calls go unanswered every week in Birmingham. Around 16,000 trade enquiries per week across the West Midlands Many tradespeople miss calls while on site, driving between jobs, or during evenings and weekends. At an average job value of £295, that's significant lost revenue every month. Katie captures every call so you don't lose a single job.
Absolutely. We work with tradespeople who hold certifications from NICEIC registered electricians, Gas Safe engineers, FMB accredited builders bodies. Katie is trained to handle enquiries professionally and can reference your accreditations when speaking with customers, building trust from the first call.
Yes — Katie answers 24/7, including nights, weekends, and bank holidays. She identifies emergency keywords and marks urgent enquiries with priority flags in your WhatsApp. Whether it's a burst pipe at 2am or a boiler breakdown on Christmas Day, Katie captures the details and alerts you immediately.
Most tradespeople in Birmingham are live within 30 minutes. You forward your existing business number to whoza.ai, set your greeting and trade details, and Katie starts answering immediately. No hardware, no IT team, no technical knowledge required.
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls. Prefer to go straight in? Create your account.