You miss a call. Katie takes it.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
- Your existing number
- Instant forwarding
Boiler breakdowns, emergency heating, annual services, gas safety certificates. Katie answers every call you miss, captures the fault details, and sends them to your WhatsApp in 3 seconds. From £59/month — less than one callout fee.
Try Katie free for 7 days — no credit card required.
New Enquiry — Katie
Boiler breakdown, 06:23
👤 Name: Patricia O'Connor
📞 Phone: 07XXX XXXXXX
📍 Postcode: B15 2TT
🔧 Job: Worcester Bosch Greenstar — no hot water or heating
⚡ Urgency: Emergency — young children in house, no heating
🏠 Property: 1990s detached, owned
💰 Estimated Value: £120-180 callout
📊 Fault: Pressure gauge at 0 — possible leak
Instant pickup: Katie answers every heating call in 2 rings, even during winter peak when you are already on jobs.
System qualification: She identifies boiler type from customer descriptions and asks the right clarifying questions.
Fault capture: Boiler make, model, fault symptoms, property size, and heating system type are all recorded.
Emergency tagging: No heating, no hot water, leaking, and error code keywords trigger urgent priority alerts.
Landlord tagging: Landlord and letting agent calls are tagged for service contract upsell.
Boiler breakdowns are urgent, emotional, and time-sensitive. Customers with no heating in January will call 3-4 engineers. The first to answer — or at least capture the call professionally — gets the job.
January freeze hits. Phones ring constantly. But you're crawling in a loft space, under a kitchen sink, or in a cramped airing cupboard. You physically cannot answer. That 'no heating' call goes to your competitor who books a £180 callout while you're still wrestling with a compression fitting.
A voicemail saying 'my boiler's broken' tells you nothing. Is it a £50 pressure top-up or a £4,000 replacement? Katie captures: fault description, boiler make/model, property age, and whether there's hot water. You call back with parts already in the van.
Boiler breakdowns happen at 6am before work, 10pm when the kids are in bed, and all weekend long. While you're having your Sunday dinner, missed calls stack up. By Monday, those freezing customers have already found another engineer on Checkatrade.
Service customers call to book their annual boiler service. If you miss the call, they often just go to the next engineer on their list. Katie captures every service enquiry with property details, preferred dates, and even sets up recurring annual reminders — building your predictable maintenance pipeline.
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
of small businesses fail to answer calls
of voicemail callers don't leave a message
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers don't leave a message. The business that answers first usually gets the job. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
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That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Four simple steps from missed call to booked callout. Katie handles the conversation. You handle the heating. Read our complete guide to AI call answering for more details.
Katie answers with your heating company's greeting. She identifies if it's an emergency breakdown, annual service, gas safety certificate, or installation enquiry.
Captures: boiler make/model (if known), fault description, property type and age, whether it's rented, and urgency level. Emergency breakdowns get priority flagging.
Alert shows: 'Vaillant EcoTEC — no hot water — pressure at 0.5 bar — 1960s semi — rented — tenant contact — emergency callback' with customer number and property details.
For breakdowns: tap to accept and arrive prepared with the right parts. For services: schedule annual maintenance at customer's preferred time. Landlord enquiries get batch-scheduled efficiently.
Typical for many trades. Projections based on industry averages.
Whoza sits on your existing phone line and your business WhatsApp. Nothing new to learn.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
In your business name, with the accent you chose and your own rules for emergencies and pricing.

Name, job, postcode and an estimate, with Accept and Decline. Spam never reaches you.
The job lands in your pipeline, the customer hears you are coming, and the confirmation goes out in seconds.
Whoza
Business account
New job: Boiler repair
10:24
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Carter Heating Solutions. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Carter Heating Solutions yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
Your boiler repair is complete — we'd love your feedback!
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
Track every call, job, and pound recovered. Know your ROI at a glance.
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Claire automatically follows up with customers to collect 5-star reviews.
Rex grows your visibility so you show up when customers search for your trade.
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
No hidden fees. No long-term contracts. Cancel anytime.
Capture + deliver jobs
10 jobs included
Qualify + book more jobs
20 jobs included
Scale with analytics
40 jobs included
Katie answers calls for Heating Engineers across the UK. Find your location:
Real tradespeople. Real numbers.
These stories were originally told as full blog posts. They're consolidated here because the numbers matter more than the URL.
“£12,000 in one winter to missed boiler calls. Here's the exact maths — because I counted every single one.”
Charlie is a heating engineer covering Manchester. Winter is his goldmine — and his bottleneck. Boiler breakdowns cluster in cold snaps, and he physically cannot answer the phone while bleeding a radiator in Stretford or crawling through a loft.
In January 2026 he counted: 34 genuine boiler jobs he couldn't answer, at his £350 average. That is £11,900 in lost revenue in a single month. The calls that stung most: a £580 emergency callout at 2am (asleep — gone), a £890 PCB board job where the customer paid a rival £210 more, and £800 of landlord certificates captured from a loft with no signal.
94% of overnight calls go unanswered across small UK businesses — and 69% of people who hit voicemail don't leave a message. In January, with AI answering every missed call, he recovered £8,400 of captured call revenue at a cost of £125/month — a 6,620% ROI. Net gain after subscription: £8,275 in one month.
One recovered £580 emergency callout paid for nearly five months of the service. Winter stopped being the season of lost money and became what it should be: his most profitable time of year.
Lead generation for heating engineers
Boiler breakdown calls are the most time-sensitive in trades — and the most valuable to capture. Here's how heating emergencies work and how to handle them without losing the jobs you're on.
Four forces: weather-dependent clustering (breakdowns spike 340% during cold snaps), after-hours and weekend concentration (exactly when you're off the clock), customer panic and rapid decision-making (no heating in January = immediate action), and high callback value (every emergency customer is a future annual service). Missed-call volume for heating engineers rises 340% in winter — the same weeks you can least afford to answer.
Genuine emergencies: no heating in winter with vulnerable occupants, no hot water for a family, suspected gas leak (advise to call the National Gas Emergency line), total boiler failure in freezing weather. Urgent but not emergency: one radiator cold, intermittent fault, pressure drop with heating still working. Routine: annual services, landlord certificates, upgrades. AI triages callers into these buckets so you see the real emergencies first.
Heating emergencies don't respect business hours — a boiler dies at 6pm on a Sunday in January. 94% of overnight calls go unanswered by small businesses. After-hours emergency work commands premium rates, and a captured 2am £580 callout is pure margin if someone (or something) answers while you sleep.
A captured breakdown call is often a £2,000–£4,500 boiler replacement enquiry in disguise. AI captures the boiler model, fault description, and property details — so when you call back, you arrive knowing the likely fix and can quote the replacement on the spot. Charlie's £1,200 boiler job was won because Katie captured the exact model number and fault before he even knew the call existed.
Everything you need to know about AI call handling for heating engineering businesses
Whoza.ai starts at £59/month for the Starter plan. One captured boiler breakdown averages £120-£200 callout. A full boiler replacement can be £2,500-£4,500. At £59/month, one emergency callout pays for the whole year. Overage minutes are billed at £0.40/minute.
Plans start at £59/month. See full pricing and plan details.
Yes. Katie answers 24/7, including weekends, bank holidays, and early mornings. She identifies emergency heating keywords like 'no heating', 'no hot water', 'boiler not working', 'leaking boiler', 'pilot light out', 'pressure dropped' — and marks the enquiry as emergency priority. You get an immediate WhatsApp with 'BOILER EMERGENCY — URGENT' in the header, even at 2am on Christmas morning.
Katie collects: full name, phone number, postcode, property type (house/flat/commercial), boiler make and model (if known), fault description (no heating/no hot water/leaking/strange noise/pressure issue/pilot light), property age, whether it's a rented property, landlord details if applicable, and how they found you.
Yes. Katie is trained to identify urgency from the customer's language. 'Annual service' or 'gas safety certificate' goes to routine scheduling. 'No heating', 'leaking boiler', 'strange smell', or 'pilot light keeps going out' gets emergency priority. She also asks specific diagnostic questions to help you assess urgency before you even call back.
Yes. Katie identifies landlord-specific calls by keywords like 'gas safety certificate', 'CP12', 'landlord', 'tenant', or 'rental property'. She captures the number of properties, number of appliances per property, preferred inspection dates, and tenant contact details. Landlord enquiries get flagged as 'landlord/multi-property' in your dashboard for efficient batch scheduling.
Katie captures service enquiries with full details: boiler make/model (if known), last service date, property address, preferred date range, and whether it's a single boiler or multiple appliances. She can also ask if the customer wants a recurring annual service reminder, building your repeat business pipeline automatically.
Yes. Katie captures installation enquiries with: property type and size, number of radiators, current heating system (combi/system/regular/none), fuel type (gas/LPG/oil/electric), property age, budget range, and timeline. These high-value enquiries (£3,000-£8,000+) get flagged as 'installation quote' for priority follow-up.
Katie introduces herself as your AI assistant and explains that she's capturing details so you can call back prepared. Most customers are relieved to speak to someone immediately rather than leaving a voicemail. Most callers are satisfied with the AI experience, and heating customers particularly appreciate that Katie captures fault details that help you diagnose before you arrive.
"I was under a floorboard in Solihull fixing a leak when my phone rang three times. Two were annual service bookings. One was a boiler replacement in Edgbaston worth £3,800. Katie captured all three with full details — boiler models, addresses, tenant contacts. I called back at 5pm and booked the replacement for Thursday. The service calls I scheduled for next month."
Robert Khan
Khan Heating Solutions, Birmingham
Emergency callouts average £120-£200. Boiler replacements are £2,500-£4,500. Full central heating installations can exceed £8,000. At £59/month, capturing one missed replacement pays for 5 years of service.
From Birmingham to Glasgow, heating engineers trust Katie to capture every call.
Average boiler replacement value
Emergency calls made after 6pm
Average emergency callout fee
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
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Explore AI call answering solutions for other trades. Katie adapts to every industry.