How Much Do Missed Calls
Cost Your Trade Business?
Use our free calculator to see exactly how much revenue you're losing to missed calls every month. Based on real UK trade industry data from the Office for National Statistics.
Calculate My Lossesof calls go unanswered
average job value
conversion rate
won't call back
Source: ONS Business Population Estimates 2025, UK Trade Federation survey 2024
Calculate Your Missed Call Losses
Plumbing: £180-350 | Electrical: £150-400 | Roofing: £500+
Include all business calls
UK trade average: 35%
UK average: 38% (62% missed)
Your Results
missed calls/week
lost revenue/month
lost revenue/year
net gain with whoza.ai
What These Numbers Mean
Every missed call is a potential job lost
When a customer calls and gets voicemail, 85% won't call back. They'll call your competitor instead. With an average job value of £280, each missed call represents £98 in expected revenue (35% conversion × £280).
AI call handling pays for itself
whoza.ai costs £59/month. If it recovers just 1 extra job per month (worth £280), you're already up £221. Most trades recover 2-5 additional jobs monthly — worth £560-£1,400 in extra revenue.
Annual impact compounds quickly
10 missed calls per week = 520 missed calls per year. At 35% conversion and £280 average job value, that's £50,960 in lost opportunity annually. Even recovering 10% of those through AI call handling adds £5,096 to your bottom line.
Stop losing jobs to missed calls
whoza.ai answers every call, qualifies leads, and delivers them to your WhatsApp. Start your 7-day free trial today.
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