How Much Do Missed Calls
Cost Your Trade Business?
Use our free calculator to see exactly how much revenue you're losing to missed calls every month. Based on real UK trade industry data from the Office for National Statistics.
Calculate My Lossesof small businesses fail to answer calls
average job value
conversion rate
hang up on voicemail
Source: Moneypenny Small Business Call Report, 2016
Calculate Your Missed Call Losses
Plumbing: £180-350 | Electrical: £150-400 | Roofing: £500+
Include all business calls
UK trade average: 35%
UK average varies by trade (Moneypenny 2016: 33% of small businesses miss calls)
Your Results
missed calls/week
lost revenue/month
lost revenue/year
net gain with whoza.ai
What These Numbers Mean
Every missed call is a potential job lost
When a customer calls and gets voicemail, 69% don't leave a message. They'll call your competitor instead. With an average job value of £280, each missed call represents £98 in expected revenue (35% conversion × £280).
AI call handling pays for itself
whoza.ai costs £59/month. If it recovers just 1 extra job per month (worth £280), you're already up £221. Most trades recover 2-5 additional jobs monthly — worth £560-£1,400 in extra revenue.
Annual impact compounds quickly
10 missed calls per week = 520 missed calls per year. At 35% conversion and £280 average job value, that's £50,960 in lost opportunity annually. Even recovering 10% of those through AI call handling adds £5,096 to your bottom line.
Stop losing jobs to missed calls
whoza.ai answers every call, qualifies leads, and delivers them to your WhatsApp. Start your 7-day free trial today.
Try whoza.ai Free for 7 DaysFrequently Asked Questions
How much do missed calls cost UK tradespeople?
Missed calls cost UK tradespeople £3,000-£12,000 per year on average. Based on the Moneypenny Small Business Call Report (2016), 33% of small businesses fail to answer incoming calls. With an average job value of £280 and 35% conversion rate, 10 missed calls per week = £5,096 in lost annual revenue.
What percentage of calls do trade businesses miss?
33% of small UK businesses fail to answer incoming calls, according to the Moneypenny Small Business Call Report (2016). Plumbers miss the most calls (68%) because they're often working in areas with poor phone signal.
What is the average job value for UK trades?
The average job value varies by trade: Plumbing (£180-350), Electrical (£150-400), Roofing (£500-2,000), Heating (£200-600), Building (£1,000-5,000). The UK average across all trades is approximately £280 per job.
How many missed calls turn into actual jobs?
Approximately 35% of answered calls convert into booked jobs for UK tradespeople. This means if you miss 10 calls per week, you're losing 3-4 potential jobs — worth £840-£1,120 per week.
Can an AI call handler recover lost revenue?
Yes. AI call handlers like whoza.ai answer 100% of missed calls, qualify leads, and deliver them via WhatsApp. Tradespeople using AI call handling report recovering 2-5 additional jobs per month, worth £560-£1,400 monthly.