You miss a call. Katie takes it.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
- Your existing number
- Instant forwarding
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
Built by Dru McPherson for Leeds trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Leeds & England

As featured in the press
The Press & Journal: “Moray man’s tech start-up offers virtual receptionists speaking in native Aberdonian” · 28 July 2026 · Whoza press centre
Leeds has 6,000+ trade businesses serving 350K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59. Try free.
28 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 12,000 trade enquiries per week across West Yorkshire.
With 2,800 missed calls every week, Leeds tradespeople are losing £798k+ in potential revenue every week. At a 35% conversion rate, that's over £279k in lost jobs every week. Katie ensures you capture every opportunity.
Leeds presents one of the most varied housing stocks in northern England, shaped by its textile heritage and subsequent regeneration. The inner suburbs of Headingley, Hyde Park and Burley are dominated by substantial Victorian and Edwardian terraced houses — many converted to student HMOs — with original features, high ceilings, and wiring that often dates to the 1960s or earlier. These properties present unique challenges: shared chimney stacks, original slate roofs, and cellars that flood during heavy rain. The city's famous 'back-to-backs' in areas like Harehills and Beeston are a distinct Yorkshire typology with no rear access, requiring creative solutions for extensions and utilities. Outer suburbs such as Roundhay, Moortown and Alwoodley feature large 1930s semis and detached homes on generous plots that drive extension and landscaping work. North Leeds — Horsforth, Guiseley, Otley — extends into the Wharfedale valley with stone-built cottages and farmhouses that require specialist knowledge of traditional lime mortar and Yorkshire stone. The city centre's recent apartment boom around the South Bank and Clarence Dock has added modern high-rise stock with different service requirements. West Leeds, including Pudsey and Farsley, has a significant stock of 1950s-1970s council housing now in private ownership, creating demand for modernisation work.
West Yorkshire's weather is famously changeable and challenging for trades. The Pennines to the west create a rain shadow effect that doesn't spare Leeds — the city receives significant rainfall year-round, with sudden downpours that overwhelm Victorian drainage and cause flash flooding in low-lying areas like Kirkstall and parts of Headingley. Winter brings hard frosts from continental air masses that burst pipes in unheated lofts and damage external render. The exposed position of properties on the city's western edges — Bramley, Calverley, Rodley — means they take the brunt of westerly winds that dislodge roof tiles and damage pointing. Summer heatwaves, while less extreme than southern England, cause expansion issues with UPVC and flat roof membranes. Leeds trades report that Yorkshire's 'four seasons in one day' pattern makes scheduling outdoor work particularly challenging — a roofer might start work in sunshine and be forced down by hail within the hour, with their phone ringing constantly from worried homeowners. The Aire and Wharfe valleys create frost pockets where temperatures drop 2-3°C below the city centre, accelerating external weathering.
Leeds City Council operates a generally efficient planning service, but the city's heritage designations create complexity. There are 24 Conservation Areas including Headingley, Chapel Allerton and parts of Roundhay, where external alterations require careful consideration. The city has over 3,300 listed buildings, particularly concentrated in the city centre and older suburbs. The South Bank regeneration and Leeds Dock areas have specific design codes for new development. Yorkshire Dales National Park borders the city's northern fringe, affecting properties in Otley, Ilkley and Wharfedale with additional planning constraints. Party Wall Act requirements are common in the dense Victorian terrace areas. Leeds has been proactive on climate targets, with new requirements for energy efficiency on major renovations and mandatory electric vehicle charging provision in new parking spaces. The city's Clean Air Zone, while smaller than Birmingham's, affects van-based trades operating in the city centre. Building control in Leeds is particularly vigilant about electrical work in older properties, requiring NICEIC or NAPIT certification for most installations.
Leeds has a robust but competitive trade market serving West Yorkshire's 350,000 households. Average job values of £285 are slightly below the national mean, reflecting the city's more affordable housing stock, but the volume of work is substantial. The student market is a defining feature — Headingley alone contains over 15,000 students in converted Victorian housing, creating enormous maintenance demand that peaks at term starts and ends. Professional couples in north Leeds suburbs like Chapel Allerton and Roundhay drive demand for high-end kitchen and bathroom renovations. The rural-urban fringe — Otley, Ilkley, Wetherby — has affluent homeowners who expect premium service and are willing to pay for it. Leeds' status as the UK's second largest financial centre after London brings a professional class that values reliability and communication over lowest price. The city's construction sector is growing rapidly with major developments like the Aire Park and South Bank regeneration, but domestic maintenance remains the core market. With 2,800 missed calls weekly, Leeds tradespeople are losing an estimated £32M annually in potential revenue. The trades who answer promptly and communicate well have a significant advantage in this market.
Leeds faces acute shortages in heritage roofing and stonemasonry, as the city's stock of Victorian slate and Yorkshire stone roofs requires skills that are diminishing as experienced workers retire. Electricians with specialist knowledge of older wiring systems — particularly the Victorian terraces with original fuse boxes and cloth-insulated cables — are increasingly scarce. The city's landscaping sector is booming due to the large garden plots in north Leeds, but qualified garden designers and hard landscapers are in short supply. Gas engineers who understand both modern condensing systems and the older boilers common in 1930s-1960s housing are hard to find. The construction skills gap in Yorkshire and Humber is estimated at 8,500 workers. This shortage means tradespeople who build strong local reputations and maintain reliable communication can command waiting lists and premium rates.
Rachel Whitfield
Roofer, Headingley
Rachel's roofing business covers Leeds from the city centre to the Dales fringe. Yorkshire weather is relentless — driving rain, sudden hail, and freeze-thaw cycles that test every roof in West Yorkshire. She was losing calls constantly while up ladders, in lofts, or on scaffold where her phone was inaccessible. Her biggest frustration was the 'storm surge' — after every weather event, her phone would ring off the hook, but she could only answer one call at a time. The rest went to voicemail, and by evening, most customers had moved on. A particular low point was Storm Babet in October 2023: 28 missed calls in one day, and she booked zero new jobs from them.
Katie transformed Rachel's storm response. During the winter 2023-2024 season, she captured 19 roof enquiries that would have been lost. One standout was a £5,400 full re-roof of a Victorian terrace in Chapel Allerton — the call came in at 11am while Rachel was replacing ridge tiles in Horsforth. The homeowner had already called two other roofers; Katie was the only response they got. Rachel visited that afternoon, quoted the next day, and started work within the week.
Mohammed Hassan
Electrician, Roundhay
Mohammed runs an electrical firm specialising in older property rewires across north and east Leeds. His work is intensive — he might spend a full week inside a single Victorian terrace, crawling through lofts, lifting floorboards, and working in cramped cellars. During that week, his phone is essentially unreachable. The problem was his most valuable enquiries came from homeowners in similar properties who needed full rewires — jobs worth £1,500-£3,000 that require a site visit and detailed quote. These customers typically call 3-4 electricians and book the first one who answers. Mohammed was losing an estimated 60% of rewire enquiries because he was physically inside walls when they called.
In his first month with Katie, Mohammed captured 14 rewire enquiries he would have missed. He converted 9 into site visits and 6 into jobs. The biggest was a £4,200 full-house rewire in Moortown — the call came at 2pm while Mohammed was tracing circuits in a Headingley cellar. Katie gathered property details, the owner's concerns about the old wiring, and their preferred timeline. Mohammed called back at 6pm fully prepared, visited the next morning, and won the job against two competitors who never returned the call.
"I rewired a Victorian terrace in Headingley and missed three calls while I was in the crawl space. Katie caught a £1,800 rewire enquiry from Chapel Allerton. Best £59 I've spent."
Tom B.
Electrician, North Leeds
Victorian wiring in older terraces needs specialist electricians
Yorkshire weather puts constant demand on roofers
Rural-urban mix means wide service areas and travel time
Student areas (Headingley) have high turnover maintenance needs
Leeds trade market value
£260M
of small businesses fail to answer calls
of voicemail callers don't leave a message
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers don't leave a message. The business that answers first usually gets the job. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
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That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
Typical for many trades. Projections based on industry averages.
Whoza sits on your existing phone line and your business WhatsApp. Nothing new to learn.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
In your business name, with the accent you chose and your own rules for emergencies and pricing.

Name, job, postcode and an estimate, with Accept and Decline. Spam never reaches you.
The job lands in your pipeline, the customer hears you are coming, and the confirmation goes out in seconds.
Whoza
Business account
New job: Boiler repair
10:24
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
Your boiler repair is complete — we'd love your feedback!
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
Track every call, job, and pound recovered. Know your ROI at a glance.
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Claire automatically follows up with customers to collect 5-star reviews.
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
No hidden fees. No long-term contracts. Cancel anytime.
Capture + deliver jobs
10 jobs included
Qualify + book more jobs
20 jobs included
Scale with analytics
40 jobs included
Whatever your trade, Katie's got you covered in Leeds.
Everything you need to know about whoza.ai
Yes — Katie answers calls for tradespeople across Leeds and surrounding areas, including Headingley, Chapel Allerton, Roundhay, Horsforth, Guiseley, Morley and beyond. Whether you're working in the city centre or the outer suburbs, every missed call gets captured and delivered to your WhatsApp instantly.
28 minutes average emergency callback. Katie ensures you never miss the initial enquiry — she answers instantly, 24/7, and sends you the full job details via WhatsApp so you can call back prepared with all the context.
Yes — 2,800 calls go unanswered every week in Leeds. Around 12,000 trade enquiries per week across West Yorkshire Many tradespeople miss calls while on site, driving between jobs, or during evenings and weekends. At an average job value of £285, that's significant lost revenue every month. Katie captures every call so you don't lose a single job.
Absolutely. We work with tradespeople who hold certifications from NICEIC registered electricians, NAPIT certified, FMB accredited builders bodies. Katie is trained to handle enquiries professionally and can reference your accreditations when speaking with customers, building trust from the first call.
Yes — Katie answers 24/7, including nights, weekends, and bank holidays. She identifies emergency keywords and marks urgent enquiries with priority flags in your WhatsApp. Whether it's a burst pipe at 2am or a boiler breakdown on Christmas Day, Katie captures the details and alerts you immediately.
Most tradespeople in Leeds are live within 30 minutes. You forward your existing business number to whoza.ai, set your greeting and trade details, and Katie starts answering immediately. No hardware, no IT team, no technical knowledge required.
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls. Prefer to go straight in? Create your account.