01Customer calls
You miss a call. Katie takes it.
On a job or driving, the call forwards to Whoza in under two seconds. Nothing changes about your number.
Incoming call
+44 7723 456789
- Your existing number
- Instant forwarding
Built for UK Roofers
AI Customer Service for Roofers: Never Miss a Storm Call
Whoza.ai provides AI customer service for roofers: answers every call 24/7, captures storm damage details, and sends them to your WhatsApp in 3 seconds. From £59/month — less than one missed repair.
No credit card required
Setup in 30 minutes
Cancel anytime
New Enquiry — Katie
Storm damage call, 14:32
👤 Name: Sarah Mitchell
📞 Phone: 07XXX XXXXXX
📍 Postcode: M20 4BD
🔧 Job: Storm damage — tiles blown off, water entering loft
⚡ Urgency: Emergency — needs today
🏠 Property: 1930s semi, tiled roof
💰 Estimated Value: £450-800
📸 Photos: Available
What whoza.ai does for roofers
Instant pickup: Whoza answers every call in your business name within seconds, so callers with storm damage do not hang up and ring a competitor.
Job triage: Katie asks what the roofing issue is — leak, storm damage, missing tiles, or full re-roof — and estimates urgency. Emergency weather damage calls are flagged immediately.
Emergency prioritisation: Storm damage, leak through ceiling, or exposed felt — Katie recognises emergency keywords and marks the enquiry as urgent. You get an immediate WhatsApp even during bad weather.
Calendar sync: Katie checks your connected calendar and offers customers specific appointment slots. When they confirm, the booking is saved and both parties get confirmation.
WhatsApp delivery: A structured message lands on your phone in 3 seconds: name, number, postcode, problem, urgency, and estimated value. Tap Accept, Call Back, or Decline.
Cost: Whoza starts at £59 per month for UK roofers, with no long-term contract and a 7-day free trial.
Setup time: Setup takes about 30 minutes and keeps your existing business phone number.
Instant pickup: Whoza answers every call in your business name within seconds, so callers with storm damage do not hang up and ring a competitor.Learn more about whoza.ai for roofers →
Job triage: Katie asks what the roofing issue is — leak, storm damage, missing tiles, or full re-roof — and estimates urgency. Emergency weather damage calls are flagged immediately.Learn more about whoza.ai for roofers →
Emergency prioritisation: Storm damage, leak through ceiling, or exposed felt — Katie recognises emergency keywords and marks the enquiry as urgent. You get an immediate WhatsApp even during bad weather.Learn more about whoza.ai for roofers →
Calendar sync: Katie checks your connected calendar and offers customers specific appointment slots. When they confirm, the booking is saved and both parties get confirmation.Learn more about whoza.ai for roofers →
WhatsApp delivery: A structured message lands on your phone in 3 seconds: name, number, postcode, problem, urgency, and estimated value. Tap Accept, Call Back, or Decline.Learn more about whoza.ai for roofers →
Cost: Whoza starts at £59 per month for UK roofers, with no long-term contract and a 7-day free trial.Learn more about whoza.ai for roofers →
Setup time: Setup takes about 30 minutes and keeps your existing business phone number.Learn more about whoza.ai for roofers →
The Problem
Why Roofers Lose Jobs to Missed Calls
Roofing is hands-on, high-risk work. You can't answer a phone while you're 30 feet up on scaffolding. But every missed call is a job that goes to your competitor.
Storm damage calls peak when you're already on a roof
When heavy rain hits, phones ring off the hook. But you're up a ladder, on scaffolding, or mid-repair. You physically cannot answer. Meanwhile, the caller dials the next roofer on Google.
Active leaks = customers who won't wait
A customer with water coming through their ceiling will call 3-4 roofers. The first to answer gets the job. If you're on a roof tiling, you miss it. That £320 emergency repair goes to your competitor.
You can't see the roof from a missed call
A voicemail saying 'my roof is leaking' tells you nothing. Is it a slipped tile (£150) or a full re-roof (£14,000)? Katie captures roof type, property age, leak location, and insurance status — so you arrive prepared.
After-hours calls from tenants and landlords pile up
Roofing emergencies don't stick to 9-5. Weekend storm damage, late-night leaks, bank holiday wind damage. While you're having dinner, missed calls stack up. By Monday morning, the jobs are gone.
Watch Whoza capture a missed enquiry in 60 seconds
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
W
whoza.ai Jobs
online
New Enquiry
Just now
Sarah Williams
Boiler Repair
Bristol, BS16
High Priority
£250 – £450estimated
Accept
Decline
See Katie capture a missed enquiry in under 60 seconds.
What are missed calls costing you?
33%
of small businesses fail to answer calls
69%
of voicemail callers don't leave a message
The numbers don't lie
What Are Missed Calls Costing You?
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers don't leave a message. The business that answers first usually gets the job. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Lost Jobs Calculator
Adjust the sliders to match your business
6 calls
1 call50 calls
£280
£50£2,000
Typical plumbing call-out in the UK: £180-£350
35%
10%100%
Your Lost Revenue
Weekly Loss
£0
See your monthly & yearly loss
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That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
How It Works
How Katie Works for Roofers
Four simple steps from missed call to booked job. Katie handles the conversation. You handle the roof.
1
Storm hits — phones start ringing
Katie answers every call with your roofing company's greeting. She identifies if it's an active leak, storm damage, or routine maintenance.
2
Roof-specific qualification
Captures: roof type (tile, slate, flat, metal), property age, leak location, insurance status, and whether photos are available. Active leaks get emergency priority.
3
WhatsApp with full context
Alert shows: 'Active leak — bedroom ceiling — 1930s semi — tiled roof — insured — photos available — urgent callback' with customer number and photo link.
4
Accept emergency or schedule survey
For active leaks: tap to accept and head straight there. For quotes: schedule a roof survey with time preference. Insurance work gets flagged for priority handling.
What This Looks Like in Practice
A Typical Day With Whoza
EXAMPLE SCENARIOExample based on typical trades
Typical for many trades. Projections based on industry averages.
Calls captured
Whoza answers every call
Katie answers
Enquiries booked
Real enquiries sent to your phone
Job confirmed
Reviews collected
Claire requests 5-star reviews
Claire follows up
Competitors analysed
Rex checks who is winning locally
Rex compares
Actions recommended
Rex tells you what to fix next
Example: What you could recover in a day
£480
from 10 missed calls (illustrative)
£2,400
per week
£9,600
per month
£115k
per year
Most trades break even with just 1 extra job per month.
At £59/month with £120 average job value, one extra booking covers your cost.
How it works
The 10-second automated dispatch loop
Whoza sits on your existing phone line and your business WhatsApp. Nothing new to learn.
02Katie answers
Answered in under 3 seconds
In your business name, with the accent you chose and your own rules for emergencies and pricing.
- Yorkshire accent
- Natural voice
- Under 3 seconds
03WhatsApp dispatch
A lead card on your WhatsApp
Name, job, postcode and an estimate, with Accept and Decline. Spam never reaches you.
New lead from Whozanow
- John Smith
- Boiler repair
- Leeds, LS6
- £180 – £250
04One-tap booking
Tap Accept. Everything else happens for you.
The job lands in your pipeline, the customer hears you are coming, and the confirmation goes out in seconds.
- Job added to your pipeline10:25
- Customer notified on WhatsApp or SMS10:25
- Confirmation sent10:26
Whoza
Business account
New job: Boiler repair
- John Smith
- Leeds, LS6
- £180 – £250 · ASAP
10:24
Accept Decline
Your AI Revenue Team
Meet Katie, Mark, Claire & Rex
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Call Capture
Katie
Female VoiceCustomisable
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
Sample greeting:
"Hi, you've reached Summit Roofing Services. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Call Capture
Mark
Male VoiceCustomisable
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
Sample greeting:
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Review Collection
Claire
Claire turns completed jobs into reviews
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Summit Roofing Services yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Competitor Insights
Rex
Rex shows what to fix next
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Full Control
You Stay In Control
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
Accept or decline every enquiry instantly
Request callback before deciding
Adjust booking time if needed
See full job details before accepting
You Never Miss a Job
WhatsApp, SMS or email — your choice.
WhatsApp
SMS
Email
Jobs always reach you, even if one channel fails.
Real-time reliability
3 sec
Call answered
60 sec
Job qualified
Instant
Sent to you
Claire — Every Job Becomes Your Next Review
Every Completed Job Becomes Your Next Review — And Your Next Customer
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic WhatsApp follow-up after every completed job
Smart timing — reaches out when customer satisfaction is highest
Handle issues privately before they become public feedback
Track how reviews translate into more calls
Included in Growth plan and above
Automatic post-job conversion after every completed job.
How did we do?
Your boiler repair is complete — we'd love your feedback!
Your current rating
4.9
Reviews this month+12
Part of your AI Revenue Team
This Week's AI Recommendation
From Rex — Your Growth Advisor
You're not appearing in AI recommendations for your area
→ Issue: Profile data missing key signals
Your nearest competitor has 41 reviews to your 32
→ Action: ask 5 recent customers this week
You need 5 more reviews to outrank competitors this week
→ Result: Get found, more calls, more jobs
Top recommendation: Add 3 more jobs to your portfolio
→ Result: Stronger AI recommendations in 7 days
The Result
More visibility → more calls → more captured enquiries
Delivered every Monday
Rex — Your Growth Advisor
Get More Work Every Week — Without Ads
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Monthly competitor analysis on every plan
Weekly AI visibility actions from Growth upwards
Advanced Rex reporting on Pro and Scale
Multi-location intelligence on Scale
Part of the Whoza System
CaptureConvertDeliverAmplifyGrow
Every plan includes monthly competitor analysis
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
Real-Time Dashboard
See What Whoza Captures for You
Track every call, job, and pound recovered. Know your ROI at a glance.
app.whoza.ai/dashboard
+23%
147
Calls Answered
+18%
89
Enquiries Captured
+34%
£12,340
Estimated Value Captured
+12
34
Reviews Generated
Estimated Value Captured
Last 30 days
£12,340
Recent Activity
Enquiry capturedBoiler repair • £1402 min ago
Call answeredNew enquiry from Manchester5 min ago
Review received5 stars from David T.12 min ago
Real-time ROI tracking
Feedback from verified users
What Early Users Are Saying
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
More Enquiries
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Better Reviews
Claire automatically follows up with customers to collect 5-star reviews.
More Revenue
Rex grows your visibility so you show up when customers search for your trade.
Why Whoza Wins
From Call to More Work — Every Week
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
Simple, Transparent Pricing
Start Free. Scale as You Grow.
No hidden fees. No long-term contracts. Cancel anytime.
Starter
Capture + deliver jobs
£59/month
10 jobs included
- AI call handling 24/7
- WhatsApp job delivery
- Calendar sync
- 12 AI voice options
Most Popular
Growth
Qualify + book more jobs
£125/month
20 jobs included
- Everything in Starter
- Zapier integration
- Custom WhatsApp templates
- Weekly summary email
Pro
Scale with analytics
£230/month
40 jobs included
- Everything in Growth
- Advanced analytics
- Team notifications
- White-label WhatsApp
Real tradespeople. Real numbers.
Roofers Who Stopped Missing Calls — and What It Made Them
These stories were originally told as full blog posts. They're consolidated here because the numbers matter more than the URL.
RooferLeedsMike
“I lost an £8,000 roof job because I was up a ladder. By the time I got down and called back, they'd booked someone else.”
Mike has been roofing for years — repairs, re-roofs, storm damage. His problem is physics: you cannot answer a phone on a pitched roof in the rain. Every call he misses while working is a customer ringing the next roofer on Google.
The job that broke him: an £8,000 full re-roof enquiry missed because he was up a ladder. The homeowner had rung three roofers; the first to answer got the job. It wasn't him.
He now lets AI answer every missed call. Storm weeks are where it pays hardest — three storm damage repairs captured in a single week while he was up on roofs.
Week 1
16 calls · 5 jobs · £2,100 recovered — incl. £450 slate repair + £780 chimney rebuild
Week 2 (storm)
23 calls · 7 jobs · £3,800 recovered
Week 5
19 calls · 4 jobs · £500 immediate + an £8,200 re-roof started — £8,700 total week value
£8,200 re-roof jobs don't come from voicemail. Mike now captures every storm-week call he physically cannot answer.
RooferBristolTom
“I lost £4,000 in one storm season to missed calls. Then AI answered my phone, and storm season became my best season.”
Tom has fixed roofs in Bristol for 11 years. Storm season is his busiest and most profitable period — phones ringing off the hook — but also when he can least afford to stop work to answer.
One lost storm season cost him £4,000 in missed repairs. The next storm season, AI answered every call: flat roof repairs, leadwork, slate replacements — all captured while he was on the tools.
Week 1 (storm)
14 calls · 4 jobs · £1,400 recovered
Week 2
18 calls · 6 jobs · £2,100 recovered — incl. a £900 flat roof repair
Week 3
16 calls · 5 jobs · £1,850 recovered — incl. £650 leadwork on a Victorian bay
Every storm-week call now gets answered. Tom's phone stopped being the bottleneck in his best revenue season.
Lead generation for roofers
Roofing Lead Generation: The Complete Guide for UK Roofers
Roofing is one of the highest-value trades in the UK — a full re-roof is worth £8,000–£25,000, storm damage repairs average £450–£800, even gutter cleaning runs £150–£300. But most roofers struggle with consistent leads because the biggest leak in the funnel isn't the website or reviews — it's the phone.
Your phone is your best roofing lead generation tool
A roofer's enquiries split into three types: active leaks and storm damage (emergency — caller wants the first available roofer), visible deterioration (urgent — they'll wait a day or two), and planned work like extensions and insurance jobs (scheduled — they'll compare quotes). Missed calls kill the first two categories entirely. 69% of callers won't leave a voicemail; they ring the next roofer.
Optimise your Google Business Profile for roofing leads
Complete every field, post weekly updates, collect reviews systematically, add Q&A content ('Do you do storm damage repairs?'), enable messaging and respond fast, and use Google Posts for emergency availability during storm weeks. Businesses with complete profiles get 42% more direction requests and 35% more website clicks.
Rank for 'roofer near me' and emergency terms
Storm damage searches spike 340% during cold snaps and storm events. Pages targeting 'emergency roofer [town]', 'storm damage repair [town]' and 'flat roof repair [town]' capture the highest-intent traffic in the trade — but only if someone answers the phone when the click converts to a call.
Convert missed roofing calls into booked jobs
AI call handling qualifies each caller (emergency vs planned), captures the address and roof type, and delivers the enquiry to your WhatsApp in seconds. Storm weeks generate simultaneous calls — AI handles unlimited simultaneous calls, something no human receptionist can do. Every storm-damage caller captured is £450–£800; every re-roof enquiry is £8,000+.
Roofer FAQ
Common questions from roofers about AI call answering.
How much does AI call handling cost for roofers?
Whoza.ai starts at £59/month for the Starter plan. That's less than the cost of one missed emergency repair. Every plan includes unlimited AI calls, WhatsApp delivery, and a 7-day free trial. Overage minutes are billed at £0.40/minute. One captured £14,000 re-roof pays for 20+ years of service.
Can Katie handle storm damage emergencies at 2am?
Yes. Katie answers 24/7, including nights, weekends, and bank holidays. She identifies storm damage by keywords like 'leak', 'water coming through', 'storm damage', and 'wind damage' — and marks the enquiry as emergency priority. You get an immediate WhatsApp with 'STORM DAMAGE — URGENT' in the header.
What information does Katie collect from roofing customers?
Katie collects: full name, phone number, postcode, property type (house/flat/commercial), roof type (tile/slate/flat/metal), problem description (leak/storm damage/loose tiles/full re-roof), urgency level (routine/urgent/emergency), insurance status, whether photos are available, and how they found you.
Will customers know they're talking to AI?
Katie introduces herself as your AI assistant. Customers appreciate the honesty and the instant response. Most prefer a friendly AI that answers immediately over voicemail or a ringing phone. Most callers are satisfied with the AI experience.
Can Katie handle insurance roofing claims?
Yes. Katie specifically asks about insurance status and captures the insurance company name, policy number, and loss adjuster details when available. Insurance work is tagged as 'insurance' in your dashboard for specialised follow-up. These are often your highest-value jobs.
How quickly can I get set up as a roofer?
Most roofers are fully set up in under 30 minutes. You'll forward your existing business number to your new whoza.ai number, customize your agent's greeting, and you're live. No technical knowledge required. Katie starts capturing calls the same day.
What happens if Katie can't handle a complex roofing enquiry?
Katie is trained to recognise when she needs to transfer to a human. For complex queries, large commercial projects, or if the customer specifically requests you, she'll take a message and notify you immediately via WhatsApp and SMS. You can call them back within minutes.
Does whoza.ai work with my existing roofer phone number?
Yes. You simply forward your existing business number to your whoza.ai number. Your customers call the same number they always have — they just get answered every time instead of hitting voicemail. No need to change business cards, van signage, or Google listings.
How much does an AI receptionist cost in the UK?
AI receptionists for UK trades start at £59 per month with whoza.ai, which includes unlimited calls, WhatsApp delivery, and a 7-day free trial with no contract.
Is an AI receptionist better than a human answering service for roofers?
An AI receptionist answers every call instantly at lower cost, but a human service suits firms needing complex emotional rapport or bespoke scripting beyond current AI capability.
Can an AI receptionist handle emergency roofing calls?
Yes — Katie identifies emergency roofing keywords like 'storm damage' and 'active leak' and marks them as urgent priority, sending an immediate WhatsApp alert even during severe weather.
Roofer Testimonial
"I was up a ladder in Didsbury when a storm hit. My phone rang 7 times in 2 hours. Katie captured every single call. One was a £12,000 re-roof job in Stockport. I called back at my tea break and booked the survey. Best £59 I ever spent."
JM
James Mitchell
Mitchell Roofing, Manchester
One Missed Re-Roof Pays for 20 Years of Katie
Emergency tile repairs average £200-400. Full re-roofs are £8,000-25,000. Insurance claims can exceed £50,000. At £59/month, capturing one missed job pays for the entire year.
GDPR compliant
24/7 answering
£59/month
Trusted by Roofers Across the UK
From Manchester to Bristol, roofers trust Katie to capture every call.
73%
Roofing calls missed during storms
£320
Average emergency repair value
£14k
Average full re-roof value
Don't Miss Another Job
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
7-day free trial on Starter: 100 minutes + 10 jobs included. Cancel anytime.
4.9/5
Average rating from verified users
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